Privacy Policy

Privacy Policy

At United Contractors Roofing of the Carolinas, LLC, (“United Roofing”) we want you to know how we collect, use, share, and protect information about you. By interacting with United Roofing through our stores, websites, mobile application(s), products, and services, you consent to the use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically.

1. Types of information Collected:

  • Name
  • Mailing address
  • Email address
  • Phone (or mobile) number
  • Driver’s license number
  • Credit/debit card number
  • Purchase/return/exchange information
  • Registry or list information
  • Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
  • How you use our sites and mobile application(s), search terms, pages you visit on UnitedRoofing.ai and our mobile application(s) and application performance
  • Geo-location and in-store location
  • Media Information (e.g., Advertising engagement in social, digital, and broadcast media)
  • IP Address
  • Special status designations (e.g., Teacher, College Student, Military)
  • Language Preferences
  • Demographics (e.g., age, sex, race)
  • Date of Birth
  • Images (e.g., when you add a profile picture or upload photos/videos)

If you choose not to provide information, we may not be able to provide you with requested products, services or information.

2. How Is Your Information Collected?:

You Provide It to Us

We collect information that you enter on our digital properties or give to us in other ways (e.g., by using our website, UnitedRoofing.ai or social media accounts).

Automated Information Collection

We may connect information collected automatically with information we already have about you in order to identify you as a “Guest”. If we are able to identify you as a Guest we may, for example, link your activity on our website to your activity in a United Roofing store or on one of our mobile application(s). This allows us to provide you with a personalized experience regardless of how you interact with us – online, in store, mobile, etc.

In order to provide the best Guest experience possible and run our business operations, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores, and on our mobile application(s), the performance of our marketing efforts, and your response to those marketing efforts.

Third-party Automated Collection

We and our service providers use anonymous identifiers such as cookies and other technologies to collect and store certain types of information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) whenever you interact with us or third-parties that use our services.

We also allow third-party companies (e.g., Google) to place tags on our digital properties once approved through our tagging process. The tags may collect information from your interactions on United Roofing.ai. Our Privacy Policy does not cover these third party companies. Please contact these third-party companies (e.g., Google) directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags.

Social Media Widgets

Our sites and mobile application(s) include social media features, such as the Facebook, LinkedInt, and Twitter widgets. These features may collect information about you such as your IP address and which page you are visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third-party. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Mobile Location Information

If you use a mobile device, your device may share location information (when you enable location services) with our websites, mobile application(s), services or our service providers. For example, precise geo-location can be used to help you find nearby United Roofing stores; or, in-store location through the use of your phone’s bluetooth signal, LED light chip technologies or other technologies will permit United Roofing to find nearby products for you, get you real-time deals, auto-sort your shopping list and more.

To manage how you share your device’s location settings, go to the Choices section of this privacy policy.

Cameras

We use cameras in and around our stores for operational purposes such as measuring traffic patterns and tracking in-stock levels. Cameras may also be used for fraud detection, theft prevention and security. When enabled, we may also use your device’s camera (e.g., Apple’s TrueDepth camera) so you can use services such as product visualization (e.g., see item in your space) or virtual try on services (e.g., try on accessories/beauty products). Information collected from your device’s camera for these services is used in real time and is not stored on the servers. The virtual try on experience operates within your own device or browser and the data is deleted after the experience ends.

Information From Other Sources

We collect information about you from other sources to enhance our existing Guest information and improve the accuracy of our records. This improves our ability to contact you and increases the relevance of our marketing.

3. How Is Your Information Used?

Information we collect is used for a variety of purposes, including activities such as: processing transactions, helping our Guest Relations representatives resolve issues, identifying fraud and improving our services. In addition, information we collect improves your experience by delivering more personalized interactions and advertising in digital (e.g., United Roofing.ai, mobile app, other online sites) and social media (e.g., Facebook, LinkedIn), as well as TV and Video platforms.

We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores and on our mobile application(s), the performance of our marketing efforts and your response to those marketing efforts.

Our Purposes (including but not limited to marketing)

  • Deliver special offers, mobile offers newsletters, in-store receipt messages, emails, mobile messages, United Roofing advertising and social media notifications
  • Provide interactive features of the website or mobile application(s), such as product reviews or Weekly Ad, send marketing communications and other information regarding products, services and promotions
  • Administer promotions, surveys, and focus groups
  • Cross-context and cross-device linking
  • Interest-based advertising
  • Improve Guest experiences
  • Conduct research and analysis
  • Personalize content, including using your image
  • Perform other business activities as needed, or as described elsewhere in this policy

Product and Service Fulfillment

  • Fulfill and manage purchases, orders, payments, and returns/exchanges
  • Respond to requests for information about our products and services in our stores, on our websites or mobile application(s) or to otherwise serve you
  • Connect with you regarding Guest service via our contact center, Guest service desk, or on social media or internet chat platforms. Chat functionality allows our Guest Relations specialists to see what a Guest is typing before hitting the send button. This allows for quicker response time as our specialists anticipate questions.
  • Award and fulfill benefits associated with use of our services
  • Administer sweepstakes and contests
  • Conduct a transaction where we collect information required by law (for example, pseudoephedrine or age-restricted purchases)
  • Allow you to, using our mobile application(s): find a store nearest to your location, show you a map of the store (if available), use our drive up capabilities (where available), add and redeem offers, search for products and check availability, check prices, provide product ratings and reviews, track your orders, scan QR code, use voice recognition to add to your list, update information, etc

Cross-Context

We merge data collected from our own websites and mobile application(s). Examples of the data collected include: cookie IDs, device advertising IDs, transaction and browsing history, your interaction with our online and mobile advertisements, including advertisements we serve within our emails and advertisements that we serve on behalf of third parties, United Roofing’s in-house media company; information about ads we serve, such as which ad was served, your interactions with the ads, and the URLs where the ads are served by marketing partners such as Google.

For mobile platforms that require opt-in consent to link or track user or device data, unless you consent, United Roofing does not link or track user or device data collected from United Roofing application(s) with user or device data collected from other companies’ applications, websites or offline properties for United Roofing advertising or advertising measurement purposes. If a guest provides opt-in consent to the linking and use of data with a specifically identified third party partner, such data may be linked and may be used by United Roofing and/or the third party partner as described at the time consent is obtained, including for United Roofing advertising or advertising measurement purposes.

Interest-Based Advertising

We participate in interest-based advertising (IBA), also known as online behavioral advertising (OBA). We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research.

We allow third-party companies to collect certain information when you visit our websites or use our mobile application(s). This information is used to serve ads for United Roofing products or services or for the products or services of other companies when you visit this website or other websites. These companies use non-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information. United Roofing adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA.

User Experience Information

In order to improve Guest online and mobile shopping experiences, help with fraud identification, and assist our Guest Relations representatives in resolving issues Guests may experience, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during data collection), browser and device information.

Social Media

We engage with Guests on multiple social media platforms (e.g., Facebook, Twitter, and LinkedIn). If you contact us on one of our social media platforms, request Guest service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.

Social Media Ads

We may display United Roofing ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target people who have expressed an interest in residential, commercial, roofing repairs, and cosmetic roofing updates, etc..

Prevention of Fraud and Other Harm

Prevent fraudulent transactions, monitor against theft and otherwise protect our Guests and our business (e.g., product recalls)

Legal Compliance

For example, assist law enforcement and respond to legal/regulatory inquiries

4. How Is Your Information Shared?

We may share the types and categories of personal information collected with the categories of third parties below.

United Roofing Subsidiaries and Affiliates

We share the information we collect within United Roofing, which includes all United Roofing subsidiaries and affiliates. United Roofing may use the information to offer you products and services that may be of interest to you. United Roofing. owns and operates United Roofing stores, websites, mobile application(s), United Roofing subsidiaries and affiliates.

Service Providers

We may share the information we collect with companies that provide support services to us (such as printers, email providers, mobile marketing services, analytics providers, web hosting providers, call center/chat providers, sweepstakes vendors, payment processors, coupon delivery vendors, data enhancement services, fraud prevention providers or shipping services providers, including product vendors) or that help us market our products and services. These companies may need information about you in order to perform their functions. We limit information shared with service providers to what is necessary to fulfill the services.

Legal Requirements

We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our Guests or others.

Elsewhere at Your Direction

At your direction or request, or when you otherwise consent, we may share your information.

Sharing Non-identifiable or Aggregate Information with Third Parties

We may share non-identifiable or aggregate information with third parties for lawful purposes.

Business Transfers

In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our Guests. We also may retain a copy of that Guest information.

5. What Choices Do You Have?

Text Messages

We may send text messages you have consented to receive. You can cancel text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code or number, as applicable, but you may receive text messages if you are subscribed to other text lists. If at any time you have questions about the text messages, text "HELP". After you send "HELP" we will respond with instructions on how to use our service as well as how to unsubscribe. Message and data rates may apply.

Push Notifications

You may opt-out from allowing United Roofing to send you push notifications by adjusting the permissions in your mobile device. You may also choose which types of push notifications to receive by adjusting the permissions within your United Roofing mobile application. This opt choice does not apply to in-app notifications.

Geo-Location and In-Store Location

You may prevent your mobile device from sharing your location data by adjusting the permissions on your mobile device or within the relevant app.

United Roofing Community

If you no longer wish to be a United Roofing Community member, you can opt out.

If you opt out of United Roofing Community, any accumulated United Roofing Community earnings, rewards and community given votes will be deleted and you may not have access to other United Roofing Community benefits. If you later re-join United Roofing Community, any deleted United Roofing community earnings rewards or community giving program votes will not be reinstated.

Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at marketing@uc-roofing.com.

Residents of certain states under 13, 16, or 18 years of age may have additional rights regarding the collection and sale of their personal information. Please see your State Privacy Rights for more information.

Your State Privacy Rights

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon,Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

· Confirm whether we process their personal information.

· Access and delete certain personal information.

· Correct inaccuracies in their personal information, taking into account the informations nature

processing purpose (excluding Iowa and Utah).

· Data portability.

· Opt-out of personal data processing for:

· targeted advertising (excluding Iowa);

· sales; or profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).

· Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights please contact us at marketing@uc-roofing.com. You can appeal a decision regarding a consumer rights request through the provided State and/or Federal appeal process.

Uninstall a United Roofing Mobile Application

You can stop all further collection of information by a United Roofing mobile application by uninstalling the United Roofing mobile application. You may use the standard uninstall process available as part of your mobile device or via the mobile application marketplace or network.

Note: If you uninstall the mobile application from your device, the United Roofing unique identifier associated with your device will continue to be stored. If you re-install the application on the same device, United Roofing will be able to re-associate this identifier to your previous transactions and activities.

Cookies, Tracking, and Interest-Based Advertising

The help function of your browser should contain instructions on how to set your device to accept all cookies, to notify you when a cookie is issued or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features.

Opting out in this manner means that the browser on the device from which you opt-out will no longer receive information collected on devices linked to it, that devices linked to it will not receive information collected from the opted-out device, and that the vendor will not transfer information collected from the opted-out device to a third-party. Please note that this will not opt you out of cross-device linking or advertising across linked devices based solely on your visits to United Roofing websites or application(s), or your interaction with advertisements for United Roofing delivered by United Roofing.

To opt-out of our interest-based advertising for United Roofing’s goods and services or those of another party, online and in third-party mobile applications, visit Digital Advertising Alliance’s Choices page here and perform a global opt-out. Options you select are browser and device specific.

To learn more about interest-Based Advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. The opt-out tool described above is cookie-based. Therefore, the opt-out will only function if your browser is set to accept third-party cookies, and it may not function where cookies are automatically disabled or removed. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

Do Not Track

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals. However, United Roofing treats Global Privacy Control signals as opt-out of sale and opt out of United Roofing/cross-context behavioral advertising requests under applicable state laws.

Other Web Site Analytics Services

Analytics services such as Site Catalyst by Adobe Analytics and Google Analytics provide services that analyze information regarding visits to our websites and mobile application(s). They use cookies, web beacons, recorded interactions and other tracking mechanisms to collect this information.

  • To learn about Adobe Analytics privacy practices or to opt-out of cookies set to facilitate reporting, click here.

To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here